豊後高田昭和の町(豊後高田市)
BUNGO TAKADA SHOWA–NO–MACHI / Bungotakada City
豊後高田昭和の町 (豊後高田市)
豊後高田市の「豊後高田昭和の町」は、昭和30年代の日本の活気ある商店街の姿を今に伝える場所です。町を歩けば当時の看板やレトロな建物がそのままの形で残り、小売店や駄菓子屋などが今も営業を続けています。クラシックなデザインのボンネットバスが、町並みをゆっくりと走り抜ける光景に出会うと、いっそうノスタルジックな気分に。
第二次世界大戦後、日本は急速に復興し、地方都市の商店街も活気に満ちていました。しかし、大型ショッピングセンターの登場により、かつての商店街は次第に衰退。そうした商店街の活気を取り戻そうと、市や商工会議所、住民が協力し、懐かしい雰囲気を大切にした町おこしを進めてきた想いが、「豊後高田昭和の町」の背景にあります。今では多くの観光客を引き寄せていますが、子どもから大人まで、歴史を知らなくても、当時のぬくもりや懐かしさを感じられるのが魅力です。
BUNGO TAKADA SHOWA–NO–MACHI / Bungotakada City
The so–called Bungo Takada Showa–no–Machi (Showa Town) in Bungo Takada City showcases the bustling shopping streets of 1950s Japan. Strolling through the streets, you will find vintage signs and retro buildings from the Showa era (1926–1989), along with retail stores and even a candy shop, who all continue to run their businesses to this day. You may even encounter the classically designed “bonnet buses” which cruise through the streets, evoking even more nostalgia.
Following World War II, Japan recovered rapidly, resulting in local city high streets bursting with vibrancy once again. However, in–line with the advent of large shopping centres, more traditional high street areas have been gradually declining. In an attempt to restore the vitality of these shopping hubs, the city, The Bungo Takada Chamber of Commerce, and residents have been working together to revitalise the town, keeping the shopping area’s nostalgic atmosphere as a core part of the rejuvenation, and creating the atmosphere of the “Showa–no–Machi” (Showa Town). The town now attracts many tourists, and is charming in that regardless of knowledge of history it allows both children and adults to feel the warmth and nostalgia of days gone by.